The decade of collaboration between the Italian designer and architect Ettore Sottsass (1917–2007) and Tuscan furniture company Poltronova from 1960 to 1970 marked a phase of almost total freedom for the designer. The breadth of this era, both rich in creations and decisive in establishing the designer's style, is now accessible in this analysis of Sottsass' work, augmented with advertising photos from the period, annotated sketches and his personal photographs.